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home › services › social media
online presence
The first step of social media is to be present online, from domain name registration, various hosting services options to a full fledge website, we custom produce your initial online presence in a timely fashion and within the budget required
forums
The next step is to request the audience for their contributions and when people start participating in an Internet forum can build bonds with each other and interest groups will easily form around a topic's discussion, subjects dealt within or around sections in a moderated forum.
blogs
A blog is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order and posts are managed by the blog author.
rss feeds
RSS is a family of Web feed formats used to publish frequently updated works-such as blog entries, news headlines, audio, and video-in a standardized format.[2] An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship.
podcasts
A podcast is a series of audio or video digital media files which are distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers. Though the same content may also be made available by direct download or streaming, a podcast is distinguished from most other digital media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added.
streaming video
Streaming video is multimedia that is constantly received by, and normally presented to, an end-user while it is being delivered by a streaming provider in order to avoid heavy video recordings being downloaded. Streaming video provides the ability to watch video content delivered in a timely fashion.
home › services › marketing
brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favorable.
planning & research
Get the answers to the following: What is happening in the market? What are the trends? Who are the competitors? How do consumers talk about the products in the market? Which needs are important? Are the needs being met by current products? Through Planning & Market research you discover what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.
online pr
Online PR can be used to build rapport with the employees, customers, investors and the general public by leveraging on the internet penetration. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. A number of specialties exist within the field of public relations, such as Media Relations, Investor Relations or Labor Relations. The essential functions of public relations include research, planning, communications dialogue and evaluation.
electronic direct marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
event management
Event management is the application of the management practice of project management to the creation and development of festivals and events.
Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals today, have a large impact on their communities and, in some cases, the whole country or region.
home › services › consultancy
internationalization
Planning to bring your brand to new markets? Internationalization will allow your business to establish satellite offices throughout the world with localized branding and marketing and activities to acquire new business and get established in developing markets.
business plan development
A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. The business goals being attempted may be for-profit or non-profit. For-profit business plans typically focus on financial goals. Non-profit and government agency business plans tend to focus on service goals, although non-profits may also focus on maximizing profit. Business plans may also target changes in perception and branding by the customer, client, or larger community.
franchising
Franchising refers to the methods of practicing and using another person's philosophy of business. The franchisor grants the independent operator the right to distribute its products, techniques, and trademarks for a percentage of gross monthly sales and a royalty fee. Various tangibles and intangibles such as national or international advertising, training, and other support services are commonly made available by the franchisor. Agreements typically last from five to thirty years, with premature cancellations or terminations of most contracts bearing serious consequences for franchisees.
brand representation
Brand representation as well as management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favorable.
home › services › publishing
Publishing is the process of production and dissemination of literature or information - the activity of making information available for public view in both print format as well as electronically. In some cases authors may be their own publishers, meaning: originators and developers of content also provide media to deliver and display the content.
Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers. With the advent of digital information systems and the Internet, the scope of publishing has expanded to include electronic resources, such as the electronic versions of books and periodicals, as well as websites, blogs, video games and the like. Whether you need to publish your personal book, corporate newsletter or a public magazine Creanovus will assist in writing, editing as well as printing, packaging and distributing the same on your behalf.
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